For a man who boasted having “one of the greatest memories of all time” he has a lot of problems remembering people`s names and information about potentially incriminating meetings.

On Wednesday he had an embarrassing moment when he referred to Apple´s CEO Tim Cook as Tim Apple. Cook was seated at a roundtable meeting with business leaders, Labor Secretary Wilbur Ross and Ivanka Trump. Trump referred to her as “honey” during the meeting. 

Jeff Amazon, Elon Tesla, and Mark Facebook were also present at the meeting but didn`t find the president`s memory slip awkward at all. Neither did the president.

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