A Russian perfume brand has been forced to remove a fragrance called ‘Sexual Harassment’ after social media backlash.

I find it amazing that someone thought this was a good name for a perfume, but Nikolai Eremin, the head of Nimere Parfums, obviously did. After the inevitable social media shitstorm, Mr. Eremin admitted that he hadn`t thought it properly through: “My mistake was that, at that moment, I didn’t think about the real victims: the people who really have lived through this. I was only thinking about my own creative freedom and my own ego. I made a mistake,”

The fragrance will be repackaged under a new name and I am very curious to know what the new name is going to be. Eau de Domestic Violence? Ethnic Cleansing Cologne?