The first male slapping world championship took place last week at the Siberian Power Show in Krasnoyarsk, Russia.

The rules are pretty simple: Two people stand across a table, look each other in the eyes, and slap each other’s faces. The slapping continues until one contestant gives up or is disqualified.

The winner of this ultimate look-at-me-how-strong-I-am macho contest is Vasiliy Kamotskiy who looks like a Game of Thrones character that can crush you with his pinky. He was awarded 30,000 rubles (USD 470, EUR 410, GBP 360) for his superior slapping skills.

Here is a short video of this fun family event: